Dr Ulrich Bez introduces the Vanquish Volante to guests at the Dubai Motor Show
Aston Martin was the centre of attention at the Dubai Motor Show from 5-9 November with 10 cars on display, including the CC100 Speedster Concept and a classic DB6. In its centenary year, the marque showcased its two new models, the Vanquish Volante and V12 Vantage S, as well as the Q by Aston Martin bespoke service, which allows customers to tailor their colour schemes, trim and finishes. Among the visitors to the Aston Martin stand was HH Sheikh Maktoum bin Mohammed bin Rashid Al Maktoum, deputy ruler of Dubai.
The CC100 was also on display
Aston Martin also participated in the show’s inaugural Dubai Grand Parade with 35 cars from across its model range joining a convoy of the fastest, most exotic machinery that drove through the streets of Dubai. Ranging from the DB4 to the Vanquish Volante and the One-77 hypercar, the line-up set temperatures rising along the route, which set off from the Dubai World Trade Centre, with an estimated 20,000 people witnessing the event.
The British Embassy in Dubai and Abu Dhabi adopted the Rapide S as its official car for one month, beginning in September, to promote the brand while taking advantage of this luxurious model. Transporting the likes of the British Consul General of Dubai, Edward Hobart, between such functions as visiting influential senior ministers, VIPs and royalty within Dubai, its first official use was during the visit of the UK’s Minister of Trade and Investment, Lord Green (right).
A collaboration party with Rémy Martin was held on 17 October at the Atlantic Cars showroom in Toyko, Japan.
The weekend racing festival was a huge success for Aston Martin, both on and off the track
Aston Martin was the centre of attention at the Dubai Motor Show from 5-9 November with 10 cars on display, including the CC100 Speedster Concept and a classic DB6.